SHOULDERS • Experiential Gifting & Customer Activation
Gift Cards Don't Create Movement.
SHOULDERS DOES!
SHOULDERS transforms IRL gift giving ing into measurable real-world, digital customer activation. Restaurants, nightlife venues, brands, lounges, golf clubs, dessert shops, cigar bars and hospitality businesses can now offer experiences that are gifted, redeemed, tracked and settled in real time.
QR Verified Redemption
Experiential Gifting
In-Person Redemption
Real Time Settlement
Decisions, Decisions, Decisions
Which Are You Gonna Choose?
Max
The Angel
On Your
Left Shoulder
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Ice Cream
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Dinner for Two
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Coffees
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A Round of Golf
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Arcade
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Travel
Family Friendly Exerpiences
Oreo
The Little Devil
On Your
Right Shoulder
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Cocktails
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Cigars
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Cover Charge
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Limo
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Cannabis*
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VIP Service
Protected 21+ Experiences
Oreo Side = ID Verified + Protected Access
Users must verify age and create an Oreo access code before sending or receiving protected experiences.
How It Works
SHOULDERS Creates Measurable Customer Movement
Dave sends Jerry a box of cigars from Puros The Club through SHOULDERS.
Step 1:
Gift Sent Via Text
Step 3:
QR Redemption
Jerry redeems the experience in-person using his unique
QR Code
Step 2:
Billfold Activated
Jerry completes his registration and activates his SHOULDERS Billfold
Step 4:
Instant Settlement
Cigar box payment, tax and tip, all paid by Dave, settle instantly at redemption
PinPoint Activations
Advertising You Can
Actually Measure
Brands no longer pay for impressions alone. Through SHOULDERS, brands fund real-world experiences that are gifted, activated, redeemed and behaviorally measured.
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QR verified redemptions
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Redemption timing analytics
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Geo-targeted experiential campaigns
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Ambassador activation distribution
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Optional consumer insight participation
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Repeat customer engagement tracking
Spirits Brand
PinPoint Activation Example
Mac's Vodka funds a $10,000 activation campaign through SHOULDERS.
National Wing Chain servers distribute gifted shots through their SHOULDERS Billfolds.
Recipients activate their accounts, verify age and redeem experiences in person.
SHOULDERS then provides brands with measurable activation analytics:
Age Range
Sex
Occupation
Education
Favorite Adult Beverage
Redemption Timing
MERCHANT ONBOARDING
LIVE IN 30 MINUTES
SHOULDERS merchant onboarding is intentionally simple. No complicated integrations. No enterprise headaches. Upload your experience and start receiving gifted customer traffic.
MERCHANT
SETUP
COMPANY NAME
COMPANY EMAIL
COMPANY PHONE
LOCATION(S)
DEPOSIT ACCOUNT
ADD A
GIFT
DINNER FOR TWO
Publish
One Appetizer
Two Entrees
One Dessert
One Bottle of Wine
Gift Price: $150 (Includes total, tax & tip)
FOUNDING MERCHANT NETWORK
Lock In Lifetime
AD Placement here in DFW Before SHOULDERS
Expands Nationally.
SHOULDERS is proud to launch in the DFW Metroplex, introducing a new era of experiential gifting and measurable customer activation. As a founding merchant partner, you now have the opportunity to secure lifetime* advertising placement inside the SHOULDERS ecosystem before national expansion begins — positioning your brand at the forefront of a platform designed to transform real-world gifting into real-world customer movement.
*Lifetime refers to the operational lifespan of SHOULDERS or the lifespan of the participating business entity that secured the founding placement package.
The Original 5
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LIFETIME featured placement inside SHOULDERS
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12 featured activations every month for life
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Guaranteed recurring customer visibility for life
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Largest discounts on all future activation campaigns
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Priority placement in every major market launch
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Priority ambassador and nightlife campaign access
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Original Five Founder recognition permanently attached to your brand
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Top-tier placement across the SHOULDERS ecosystem
$5,000
The First 50
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LIFETIME featured placement inside SHOULDERS
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6 featured activations every month for life
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Guaranteed recurring customer visibility for life
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Reduced fees on all future activation campaigns
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Priority to experential brand campaigns
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Priority ambassador and nightlife campaign access
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First 50 recognition permanently attached to your brand
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Preferred placement throughout regional expansion
$7,500
The Founding 250
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LIFETIME featured placement inside SHOULDERS
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3 featured activations every month for life
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Guaranteed recurring customer visibility for life
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Discounted future activation campaigns
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Ambassador and nightlife campaign access
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Founding 250 recognition permanently attached to your brand
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Early positioning inside a national experiential gifting ecosystem